Have you ever sent an email to clients only to get no response? Did they even open it? Or open it just to delete it? Maybe you don’t even know where your campaigns are going wrong. Have no fear, our Email Marketing Tips are here.
We’ve all received an email we immediately deleted, marked as spam, or ignored altogether. If this is happening to your emails, you need to understand why. Maybe you aren’t effectively grabbing your audience’s attention. Or perhaps your subject lines don’t reach out and say “Open me!” or your calls to action don’t scream “Click me!”
As long as you aren’t heartlessly spamming your subscriber lists, email marketing is an incredibly powerful tool for getting messages directly to your clients and prospects. It strengthens client relationships and keeps reminding your prospects to reach out to you. So, let’s discuss how you can improve your efforts. First, let’s review the types of emails you might send:
These are usually informational or promotional messages sent to people who asked you to keep them updated, such as prospects, clients, reporters, vendors, affiliates, etc. Marketing emails encompass a variety of content, but most are used to send newsletters, sales promotions, announcements, press releases, follow-ups, and surveys.
This type of email is usually automated and triggered by your customers’ activities. Examples of transactional emails include welcome messages, order tracking, received payments, registration confirmations, etc.
Don’t underestimate the potential of these messages. If you’ve sent a customer a transactional email, they’ve completed at least one action that indicates they’re very likely to engage with you again. These are trusted emails, which means they have higher open rates and provide plenty of opportunities for engagement and cross-selling.
These are emails with important information about your business, such as holiday closures, maintenance plans, or changes to your service availability. It’s tempting to skip an operational email if you think it won’t impact your sales, but it’s important to be consistent for the sake of trust, engagement, and thoroughness.
Again, there’s also hidden value in these messages. Although they may seem strictly informative, they can be crafted to improve your sales and your image. For example, if your service will be down for maintenance, describing what kind of updates you’ll be performing is a great way to remind your clients of the value you provide.
Whatever emails you're sending, it’s critical that you consider what you’re trying to accomplish and structure your message and strategy accordingly. Here a few tips that guarantee success:
Ultimate email marketing campaign checklist
- Build your subscriber list
- Encourage readers to reply
- Make it personal
- Keep your emails out of spam folders
- Make sure your emails look clean and crisp
- Include interesting links and calls to action
- Make it easy to unsubscribe
- Make emails mobile-friendly
- Test, test, test
- More testing!
- Track your data
- Don’t overwhelm your subscribers
- Above all else, provide value
Download the complete guide by ICRM Marketing ultimate email campaign checklist to see what you're missing in your email marketing strategy.
This is just the beginning
Like most marketing efforts, becoming successful with email marketing is a process. It’s a combination of good planning and analyzing data to make improvements to your campaigns, but the only way to learn and improve is to get out there and apply these Email Marketing Tips. Start emailing!