Businesses have been using blogs since the late 1990s to advertise their services and expertise to consumers and competitors. As such, blogging is now considered a cornerstone feature of content marketing and online advertising. According to our research, 72 percent of B2B businesses value blogging as a valuable digital content platform. However, brands that do not have a corporate blog at the moment may be unsure where to look for the best platforms. Which services increase ROI? Which are the most customizable? Finally, how can a brand develop this blog further with other integrated marketing techniques?
Here are the 12 of our favorite B2B blogging platforms to use for B2B and corporate blogs:
Drift is a conversational marketing platform that is working on changing the way B2B sales are done. They have a strong brand that epitomizes their promotion of conversational, personal marketing.
Their blogs are formatted in ways that promote scannability with lists, are often conversational in nature, and feature images of real people who work for or with Drift. In addition to providing case studies about client success, subject matter expertise, and podcast transcripts, they also publish blogs that provide insight into how they run things.
HubSpot's blog is a wealth of information with everything from best practices to how-to's to infographics and more.
As the founder of the inbound methodology, HubSpot basically invented the idea of using a blog to grow your business and has done a fantastic job of maintaining a blog that exemplifies the inbound marketing methodology.
Their blog categories of marketing, sales, and service align to the flywheel, and each category provides an abundance of valuable content created with the readers in mind.
B2B Medium platform practices well-defined old school strategies to connect B2B marketers to Business professionals.
They publish free B2B content like whitepapers, reports, case studies, magazines, ebooks, events, and webinars in over 33 Industry verticals to business professionals and keep them engaged with the new B2B trends. This process helps them attract interested buyers like Bees to a Honeycomb.
OpenView is a venture capital firm that focuses exclusively on B2B expansion stage SaaS companies. Because of their hyperfocus, they have a variety of specific, well-researched content aimed at businesses in that space.
In addition to creating original content for their blog, OpenView also will curate or syndicate blogs from other relevant thought leaders to make it easy for readers to gain a comprehensive understanding of the covered topics.
Vidyard is one of the premier video hosting platforms available to marketers today, and their content speaks to the value of video in marketing.
Not only does their blog cover the big picture “why” around integrating video into your content strategy, but they also cover how and include videos in many of their posts to illustrate its value.
InsightSquared is a sales analytics tool that provides reporting on marketing and sales functions.
Their blog provides extensive content on pipeline management and the use of analytics to hone your marketing and sales efforts and bridge the gap between marketing and sales.
Salesforce built a model that countless SaaS companies have tried to replicate. They’re doing an incredible job of growing their business and have been named the #1 CRM Provider for five years in a row.
They are on the cutting edge of technology, which is reflected in their blog content. Their blog covers a wide range of topics from sales, marketing, software, and the industry as a whole, in addition to featuring posts about their company culture.
Sirius Decisions (acquired by Forrester) aims to bring actionable intelligence to B2B execs, and they conduct a lot of research to do so.
They provide benchmark data and conduct studies on databases alongside partnering with other companies for research and reporting.
Their blog covers a wide range of topics and features data from their reports and studies.
9. PPC Hero
PPC Hero focuses on paid-per-click (PPC) advertising and provides information related to how to leverage paid advertising.
While their content does branch into industry news and PPC-related careers, the majority of their posts are about specific aspects of PPC like social, search, and mobile.
Business2Community has grown beyond a blog into more of a publication. They cover a wide range of topics and accept contributions.
Because of the wide range of business-related topics covered, finding content relevant to you and identifying subjects you can write about in guest blogs for them is easy.
11. B2B Marketing
B2B Marketing publishes marketing reports, hosts conferences, and offers educational content to help B2B marketers grow their companies.
Their blog features posts on marketing operations, social media, and tech stacks.
Sales Benchmark Index (SBI) conducts market research and develops growth strategies based on the information discovered in that research.
Their blog posts are labeled as “insights” and cover topics ranging from revenue growth to segmentation and customer success. Their content is comprised of a variety of video interviews and written articles, and they offer podcast versions of their video interviews.